Why is change so difficult? Whenever we ask our clients to tell us how they react to change, their answers typically include more anxiety and concern than excitement and hope. Even a “good” change, like getting a promotion or moving to a lovely new home, can cause stress and anxiety, partly because when we make any kind of change, we cannot be fully sure of how our circumstances will be impacted. As great change leaders, a big part of our job is to help allay the fears of those we are asking to change. At Integrated Work, we call this the 4D Model of Change Leadership: Design, Develop, Delegate and Do.